Menu content needs to be structured in an orderly fashion for customers to easily understand it and determine what to order. Categories sort items into groups. For example, your sandwiches should be in the same area, so customers can easily comprehend all of your sandwich offerings. Columns and rows structure your content within categories, making it easy to understand from a distance.
Dimensional lettering is an effective way to grab attention and guide customers to your place of business. Exterior dimensional lettering can be installed directly to your building facade and to self-standing signage structures, such as monument signs or other low profile signs.
There is a distinct difference between our dimensional letters and its cousin, the channel letter. Dimensional letters are illuminated externally. That is, if you’re looking to light up your sign by night, you’ll need to consider an external lighting source. If you’re looking for maximum impact, and the application warrants it, we recommend that you consider channel letters to internally illuminate your sign to attract attention to your brand, day or night.