What is wet application, raster image, vector art, ADA, color contrast, distortion, PMS chart, transfer tape and squeegee? There are many terms, phrases used and even thrown around in our industry which can confuse or complicate the design and consultative process. Our Learning Center pages we will try to define and explain many relevant terms.

ARTWORK

Vector images are created using mathematical equations to position points, lines, curves, and basic shapes relative to each other.                                                                                                      *Vector images remain high quality while keeping the file size relatively small                                                                                                                                                                                                              *Preferred file types include: AI, EPS, PDF, SVG

Raster images (like photos) are comprised of pixels – or, dots of color                                                                                                                                                                                                                              *Enlarging a raster image makes its pixels more obvious since the pixels are stretched to cover more area. This lowers the quality of the image.                                                                   *Raster images with lots of details means there are more pixels, which results in larger file size.                                                                                                                                                                      *Common file types include: JPG, GIF, PNG, TIF                                                                                                                                                                                                                                                                                         ** **   Some raster images can be converted to vector. Contact our designer to best results! ** 

Learning Center